Marketing Tips on how tin Increase Attendance in Your Conference
Are you trying to put together workshop? The truth is that this article has been designed to meet your needs. Just like any other event, as we put together conferences, the greatest concern lies in whether people will show up. In line with this concern, you find conference marketing teams being set up. When the actual day comes around, we find that the number of people in attendance doesn’t meet the set standard. Most organizers tend to interpret this as lack of interest from people, but in truth, it might be the marketing that wasn’t done right. The most important bit in marketing is the efficiency rather than the quantity. You have to question the marketing strategies used. Today might be your lucky day when it comes to filling that workshop you are planning for.
The first nugget of wisdom lies in timing. For your seminar to succeed, you must manipulate time appropriately. Marketing and timing are directly proportional. Most people starting promoting their workshop even months before the actual event. This normally has a negative effect as most prospective guests feel as if the event just never seems to come around. The preparation time needs to be considered carefully during marketing. One then has to coordinate conference length and timing. If you are going to hold a brief conference, then start marketing get maybe 2 to 3 weeks to the actual date, and if longer then adjust the lead time to a longer period. So please, let the timing work in your favor.
Next up is to generate a list of prospective attendees who are known to be interested in the topic of discussion at the seminar. For instance you can’t send an email to a list of engineers addressing an issue that is primarily in the medical field and with no relation whatsoever. It is prudent to focus your marketing efforts on those you are sure to have the capacity to show up for the conference.
Then you have to handle the issue of the communication piece. Basically, what mode of marketing will you use to reach the target audience? In some situations a postcard invitation may win it while in other ads or emails will take the day. At this juncture, it becomes a case of grasping your soon to be audience’s daily activities and merging the marketing information to that.
Consider including a registration fee for your seminar. Many tend to think that these will put people off but it might work the other way. However, some research findings have found that paid conferences tend to rake in more people than free ones. This factor enables you to assess the level of seriousness in your target audience. However, there are situations where free events will do better, so the essence of everything in seminar marketing is to know who you are dealing with.